Swoon is a New York-based zero-sugar beverage company founded in 2019 by Jennifer Ross, a type 1 diabetic who wanted to create healthier versions of classic drinks she couldn't enjoy growing up . The brand specializes in monk fruit-sweetened lemonades and iced teas that contain zero grams of sugar and only 5 calories per serving, with no artificial colors, flavors, or preservatives . Available in flavors like Classic Lemonade, Pink Lemonade, Ginger Lemonade, Half & Half, Peach Tea, and Sweet Tea, Swoon products can be found at major retailers including Target, Whole Foods, Publix, and online through Amazon . Originally launched as a cocktail mixer brand called Be Mixed in 2015, Swoon pivoted during the pandemic to focus on ready-to-drink classics, staying true to its mission of taking sugar out of society while delivering nostalgic, crave-worthy flavors that everyone can enjoy .