Santa Cruz Organic is a pioneering beverage brand that has been at the forefront of the organic movement since its founding in 1972, when nature-lover John Battendieri began revitalizing orchards in California's Santa Cruz mountains to press his first batch of "Mr. Natural" apple juice . As one of the first companies to offer a wide range of 100% organic juices and blends, and the first juice processor to use all organic fruit, Santa Cruz Organic has built a legacy of innovation and environmental stewardship . Today, the brand offers more than 50 organic products, ranging from fruit juices and lemonades to sparkling beverages, peanut butters, fruit spreads, and applesauce—all made with certified USDA Organic ingredients, non-GMO, and no artificial preservatives, colors, or flavors . Committed to sustainability, Santa Cruz Organic's manufacturing facilities have achieved TRUE Platinum Zero Waste Certification, diverting over 95% of waste from landfills, and the company offsets 100% of its electricity use with renewable energy credits . With a philosophy that "nature itself is the truest form of art," Santa Cruz Organic continues to deliver delicious, wholesome beverages that families can trust, sip after sip .